Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, or Yahoo to attract more organic (unpaid) traffic. It involves optimizing various aspects of your website—such as its content, structure, and technical elements—so search engines can easily understand and rank it for relevant keywords.

SEO includes practices like researching and using the right keywords, creating high-quality content, improving website speed, making your site mobile-friendly, and building backlinks from other reputable websites. The goal is to appear higher in search results when people search for topics, products, or services related to your business, helping you connect with the right audience and grow your online presence.